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Steps For Finding Wholesale Sources For Your Business
Finding wholesale sources is one of the major stumbling blocks facing new businesses. A casual search on the internet reveals hundreds of thousands of firms, but on closer inspection, most online suppliers are not true wholesalers at all. Many are small business start-ups themselves, selling off-brand goods at higher prices. Others are members of one plan or another, all designed to rake in as much money as possible for the actual wholesale provider even while using re-sellers as middle men.
Some directories charge members a regular monthly or yearly fee for finding wholesale sources for them, but there is really no requirement to buy the information. Wholesalers want your business; they just seem to "hide" in an effort to discourage the public from shopping in their stores and on their sites.
Search on the web for wholesale directories, then weed out those that charge a regular membership fee. You will still end up with a number of wholesale listings that are not real wholesalers, but it doesn't take a great deal to spot a re-seller. Look for over-inflated prices, increased shipping fees, and websites that do not ask for a retail ID, and remove those companies from your list. What you'll have remaining are very good wholesale suppliers.
Another option is to become a member of a retailer's group, and subscribe to magazines that cater to small business and retail shop owners. Both solutions will get you a plethora of wholesale supplier ads, which you can search through at your leisure. Many retail groups remove scam ads off their pages the minute they get a complaint, so your chances of locating legitimate suppliers are better than if you look for suppliers by yourself.
Your local library's business section is also a very good place for finding wholesale sources. There are several print directories available to choose from, that list not just business names and addresses, but also give a brief review of each company. Print directories are generally located either in the reference or business sections of libraries; if your local library does not have any, ask if they can order them for you.
Don't forget to check out your local Yellow Pages as well. Most metro areas have at least a couple of local wholesale companies, and many are worth checking out. Working with a nearby wholesaler offers several advantages; you can purchase smaller lots, try products before you sell them, and in numerous instances, develop a personal relationship with your supplier. Some local wholesale suppliers offer in-store credit to loyal customers, and will special order merchandise they do not normally carry on their shelves. This allows you to provide your customers better service and better merchandise without the need of adding to your expenses.
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